November 30, known as the leather industry moved to China, "China Leather" Oscar "China Leather Fashion Festival cum Twelfth Haixinsha in Guangzhou, China (Shiling) Leather Festival grand opening ceremony highlighting" Creative China · creating the future "theme, advocating" boost self-creation of the brand's rise "to the name of fashion.

"The leather Fashion Festival" sponsored by the China Light Industry Federation, the China Leather Industry Association, China Plastics Processing Industry Association and the Guangzhou municipal government effort to, which will not only become an industry event, the first attempt to upgrade the industry event to have a cross-border, diverse elements of the fashion festival, but also the entire leather industry to the public, partners, consumers show industry confidence and strength, enhance the overall influence of industry event.

That evening, the domestic and international star of the scene, international and domestic leather leather industry, the authority of the fashion media attention, full leather leather era figures pay tribute to China detonated wind Shang Dadian real leather leather industry in China and to showcase independent innovation of the national brand, stylish attitude.

The festival attracted many heavyweight guests attended, including more than 60 countries of the cultural attache and buyers in more than 100 countries and regions, as well as "the father of French fashion" FashionTV president Michel Adam Lisowski, Peiyi (Alex Wang) many fashion designers, celebrities.

The Haixinsha night sky bright stars, Sammi Cheng, Elva, Candy Lo, Tao, Andy Hui, Sa the Qiao Qiya · Fu Mandi, Liao Changyong, Ding Jianzhong, Tian Liang, 11 Asian star of the evening will be posted to Shanghai sand arena and offer exciting performances. In addition to more the lindane, Xuebing, the mother of their Mi Ya 陈司翰, Gong Xinliang, Wang Xiaoshuai, Liu Jiajing, Joe Ma, Bernice Liu children, Sun Feifei, Zeng Li, Wang Peiyi (Alex Wang), Huangchao Yan, Zhang Liang will be the red carpet to help out.

The leather industry brand, era figures interpretations upgrade path

The festival is divided into three chapters four awards pay tribute to the brand "to pay tribute to the entire leather industry; leather capital of China Contribution Award" to pay tribute to the the Huadu enterprises contribute to the regional economy; "leather logo Cup awards "A Tribute to the Chinese fashion new force; era" China Leather Fashion Festival [People] "A Tribute to affect era figures.

First introduced in the leather industry moved to China - 2012 China Leather Fashion Festival is the most important awards: "China Leather Fashion Festival [era figures] caused widespread concern of the parties. The festival era figures to the principle of the news, innovation, social responsibility, influence, contemporary standards, selected the era special contribution figures fashion figures of the times the two types of awards, which covers areas like leather handicraft heritage, industry special contributor designers, sports stars and media people, all the people to make all aspects of the contribution for the cause of leather and leather.

The festival so that more international line designer, manufacturer a better understanding of China's leather industry, the father of French fashion, FashionTV president Michel Adam Lisowski, to participate in the exhibition, and let him learn more about the "made in china", he believes that China the leather sector already has considerable design capabilities and fashion vision to become one of the fashion leaders of the world of leather and leather sector from the previous production base, has a great potential for development in the future.

Red Valley Group Chairman Mr. Deng Shenwei participate in the festival said, starting from the first session of 2001 Shiling Leather Festival almost every year will participate witness Shiling Leather Festival from small to large, from ordinary local industry show, to the course of the cross-border, cross-border festival the Leather Fashion Festival this year is the largest ever, but also the most innovative, increase a lot of cross-session of the elements for the development of the leather industry as a whole injected a lot of fresh new elements.

, Chairman of the Guangzhou the CEFIRO Leather Co., Ltd. Mr. Jin Chunyi long time, China's leather industry is considered only manufacturing, not create, and is often seen as "old fashioned, poor quality, and the current festival for the Chinese leather goods manufacturers to provide a door in their own homes, to fashion, to the consumer the opportunity to showcase their own, but also provides a board fashion peak overlooking the leather industry platform. Current Leather Fashion Festival China Leather Fashion Festival Times People "Award Selection Committee and one of the Fashion Group Marketing Director Xu Cong, also commented, this leather fashion temple made many bold and useful attempt, for example, selection of leather Fashion Festival Time People ", is the hope that the mining industry a key figure in the most representative, so that we understand the heritage and strength of China's leather industry, and enhance the understanding and confidence of the outside of the leather industry. For manufacturing, especially important in the transformation and upgrading of China.

The stars of hand national brands leading the fashion style

In the long run, the current "China Leather Fashion Festival, the fashion of Chinese culture to build China's right to speak, the stage in China, the China story, to show the world Shiling showcase China to China's leather industry to establish autonomy brand to the consumer an opportunity to promote their own style; many front-line designers, manufacturers brought together a form to study fashion, leading the fashion atmosphere, to enhance the overall competitiveness of the leather industry level, to improve the soft power and brand value, thereby promoting the "Made in China" to "Created in China" transformation and upgrading, the industry as a whole has played a very positive role.

In fact, in the intimacy of leather and fashion complementary, always the fashion leader and directed the development of production and sales of leather and high-end luxury leather and leather fashion discourse always rests in the hands of the Italians, led by European big , leather and leather industry, always retain the leather manufacturing, can not create a "dull image, but all are ice-breaking in the leather Fashion Festival November 30 - vigorously with the fashion and cross-border forces, so that China's industry leather industry more attention and support.

This is leather leather industry, the first launch of an independent posture fashion award in China, many high-profile first-line stars dressed in costumes debut that night, the entire festival is divided into "Origins," from potential "," set sail "three parts exciting content from different course recounts the course of development of the leather and leather, while the number of guest performers practical action to help Chinese leather leather brand in the world of fashion to lay status.

With the ending of the China Leather Fashion Festival Awards, The 12th China (Shiling) Leather Festival officially began, Fashion Media, Fashion TV and other media at home and abroad teaming them registering the festival is "China Leather Oscar feast" its significance not only for the audience, influence and international reputation of the passing of leather and leather national brand, but also because aired leather leather practitioners progress of self-consciousness, "Made in China" to "Created in China" sail to fashion The new cast China's manufacturing industry in the name of history.